THE WINERY AT WOLF CREEK
THE WINERY AT WOLF CREEK
A howling winery rebrand
In anticipation of nearly four decades in business, we helped Wolf Creek completely refresh their identity, covering everything from signage, packaging, online presence, and retail materials.
Known for its beautiful setting atop a wooded hillside overlooking a reservoir fed by Wolf Creek, it seemed only natural to draw inspiration from the winery’s surroundings. We took high resolution photos of textures around the property — sandstone boulders, weathered barn siding, rough sawn planks — and created digital versions we could use as graphic elements. The color palette was also influenced by the environment, pulling from different grape varieties, the shifting colors of the waters, the distressed and aging barrels. For the primary logo, we extrapolated a running wolf from one of the original logos and streamlined and stylized it. Inspiration was also found in the winery’s archive of old labels, which were referenced in the new collage treatments for their popular proprietary lineup.
services:
identity, print, packaging, merchandise
Color palette.
Typography.
Textures, created from photographs of stone and wood on the winery property.
Samples of historical brochure and labels used as reference for the rebrand.
Proprietary series labels.
Estate series labels.
Varietal series labels.
Nouveau label.
Proprietary series labels.
Estate series labels with printed back side.
Varietal series labels.
OKTHX stepped up to the challenge of recreating our winery brand while maintaining the considerable equity we’ve worked so hard to build over the years. They’ve been very good about working within our industry constraints and with rolling out the new brand on a timeline that makes sense for us.
— Andy Troutman, Owner