The Winery at Wolf Creek



A howling winery rebrand

In anticipation of nearly four decades in business, we helped Wolf Creek completely refresh their identity, covering everything from signage, packaging, online presence, and retail materials.

Known for its beautiful setting atop a wooded hillside overlooking a reservoir fed by Wolf Creek, it seemed only natural to draw inspiration from the winery’s surroundings. We took high resolution photos of textures around the property — sandstone boulders, weathered barn siding, rough sawn planks — and created digital versions we could use as graphic elements. The color palette was also influenced by the environment, pulling from different grape varieties, the shifting colors of the waters, the distressed and aging barrels. For the primary logo, we extrapolated a running wolf from one of the original logos and streamlined and stylized it. Inspiration was also found in the winery’s archive of old labels, which were referenced in the new collage treatments for their popular proprietary lineup.


identity, print, packaging, merchandise
Wolf Creek logos

Color palette.

Wolf Creek typography


Animation of textures from photos to vector graphics

Textures, created from photographs of stone and wood on the winery property.

Samples of historical collateral and labels used as reference for the rebrand.

Samples of historical brochure and labels used as reference for the rebrand.

Wolf Creek gift card
Wolf Creek motel keychain
Wolf Creek case boxes
Wolf Creek Pawprint stitched on ballcap
Wolf Creek stationery
Wolf Creek Proprietary wines
Wolf Creek Proprietary wines

Proprietary series labels.

Wolf Creek Estate wines

Estate series labels.

Wolf Creek Varietal wines
Wolf Creek Varietals wines

Varietal series labels.

Nouveau label.

Blind Faith and Blue labels
Exodus and Original Sin labels
Redemption and Scarlet Letter labels
White Lies label

Proprietary series labels.

Estate label
Estate label back

Estate series labels with printed back side.

Varietal labels

Varietal series labels.

Wolf Creek wine glasses
Wolf Creek barrel stencil
Great Room Wolf Sign

OKTHX stepped up to the challenge of recreating our winery brand while maintaining the considerable equity we’ve worked so hard to build over the years. They’ve been very good about working within our industry constraints and with rolling out the new brand on a timeline that makes sense for us.

— Andy Troutman, Owner