Pacific Gold vape pen rendering

PACIFIC GOLD

(Mid)West Coast Vibes

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services provided:

identity
photography
video
illustration
print
digital

Pacific Gold logo suite.

Logo suite.

Pacific Gold color palette.

Color palette.

Pacific Gold typography sample.

Typography.

The Seal

In researching Saul Bass we gravitated towards his film poster work. The combination of stark graphics, cutout shapes, bright colors, and typography felt like the the right inspiration for the Seat of the Pants identity. A color palette was built from colors sampled from the posters (and the titles of the films inspired the color names). We wanted to emulate Bass’s signature chunky lettering for the logo but couldn’t find a Saul Bass font (and there are lots of them) that worked. So we drew our own, and named it after Craig’s dog Babs. Trade Gothic and Franklin Gothic, both solid mid-century typefaces, rounded out the typographic palette.

Comparison of California Pacific Gold seal to Ohio version

The original California seal on the left; the redrawn Ohio seal (with buckeye leaves *wink wink*) on the right.

Pacific Gold stickers.

Stickers with the new seal artwork.

The Package

In researching Saul Bass we gravitated towards his film poster work. The combination of stark graphics, cutout shapes, bright colors, and typography felt like the the right inspiration for the Seat of the Pants identity. A color palette was built from colors sampled from the posters (and the titles of the films inspired the color names). We wanted to emulate Bass’s signature chunky lettering for the logo but couldn’t find a Saul Bass font (and there are lots of them) that worked. So we drew our own, and named it after Craig’s dog Babs. Trade Gothic and Franklin Gothic, both solid mid-century typefaces, rounded out the typographic palette.

Pacific Gold old and new box comparison.

The original California box on the left; the new taller, slimmer box on the right.

Close-up photo of a Pacific Gold Blueberry vape package laying on a sandy beach with sunset lighting.

Embossing and foil stamping details on an indica box.

Pacific Gold Sativa box mockups for social media posts.
Pacific Gold Indica box mockups for social media posts.
Pacific Gold Hybrid box mockups for social media posts.

Vape device packaging in three colorways that distinguish sativa, indica, and hybrid varieties.

Pacific Gold vape device instruction cards.

Instruction card for the vape devices included in each box.

Extending the Brand

In researching Saul Bass we gravitated towards his film poster work. The combination of stark graphics, cutout shapes, bright colors, and typography felt like the the right inspiration for the Seat of the Pants identity. A color palette was built from colors sampled from the posters (and the titles of the films inspired the color names). We wanted to emulate Bass’s signature chunky lettering for the logo but couldn’t find a Saul Bass font (and there are lots of them) that worked. So we drew our own, and named it after Craig’s dog Babs. Trade Gothic and Franklin Gothic, both solid mid-century typefaces, rounded out the typographic palette.

On the left, the vape pen sitting on rocks with a tropical waterfall in the background, and on the right the vape pen sitting on a piece of driftwood on a sandy beach.
Pacific Gold vape pen against a black and white rocky background on the left, and on the right a Black hand holding the vape pen in front of a white wall with black graffiti and palm trees in the background.

The pen shot on location in the tropics.

For the debut play season using the new identity, type was set using a combination of Babs Sans and Franklin Gothic. Graphics were inspired by Bass’s graphic design style, overlaying outlines over solid shapes. The SOTP monogram anchored the lower left of each poster.

Pacific Gold promotional z-fold brochure.

Promotional z-fold brochure.

Pacific Gold dispensary display unit.

Dispensary display unit.