DELUXE REPLICA
Have you considered modeling?
So there’s this guy Kevin who can build just about anything. His specialty, though, is making a perfect scale replica (big or small) of pretty much any item you throw at him. By hand. From scratch. Or maybe you just have an idea for something that you’d like made. He’ll replicate your thought as a real world model. It’s a pretty cool talent. The problem was, he was struggling to come up with a brand identity for himself. It’s not unusual to hit a wall when designing your own identity (trust us, we know). Kevin reached out to us to help craft a simple brand toolkit to get him started.
services provided:
identity
digital
Logo suite.
Color palette.
Typography.
Pastel Rainbows and Metaballs
Kevin didn’t have anything too specific in mind for a logo, but he did have a pretty solid idea for a color palette. He liked the shimmering rainbow effect you get when looking at holographic film from various angles. Instead of true rainbow colors you get more muted pastel yellows, purples, pinks, and greens. He asked if we could pair this up with a navy blue as a primary color.
For the logo mark, we played with various concepts referencing scale, or a contrast of sizes. Eventually we arrived at a metaball. If you’re not familiar, Wikipedia defines metaballs as “organic-looking n-dimensional isosurfaces, characterised by their ability to meld together when in close proximity to create single, contiguous objects.” It goes on to say “metaball behavior corresponds to mitosis in cell biology, where chromosomes generate identical copies of themselves through cell division.” Our final mark shows two metaballs of different sizes in the process of merging. The type was wrapped around the largest side of the metaball. An extra metaball sits off to the side, balancing the name Deluxe Replica.
3D rendering of the metaball.
In Use
Since the business hadn’t officially launched, we came up with some suggestions of how the identity system might be used. We showed how the navy, lavender, and turquoise colors could be switched up to suit different applications. The grey color could become metallic silver (perhaps as spot foil stamping on business cards). Or maybe that silver is represented by the stainless steel of a water bottle. Kevin drives a Ford Transit, so we showed him a van wrap mockup. What about actual holographic stickers, as a callback to the color palette influence? And speaking of the brand palette, we turned the colors up to 11 with a vibrant version of the 3D metaball rendering that makes for an excellent background image (or page header, see above).
Business cards with painted edge and spot silver foil.
Variations of the logo applied to a water bottle and long-sleeve t-shirt.
Stationery concepts.
Van wrap.
The logotype applied to a holographic sticker and a custom Sharpie marker.
As we mentioned, Kevin is a designer, too, so we’re anxiously waiting to see how he uses his new identity elements. Unique Fabrication is what he does, so maybe we’ll get to see some of this stuff in actual three dimensions instead of the fake 3D we can do with Adobe software (we do a lot here at OKTHX but we’re not 3D artists).
(Not yet, anyway.)
Seen enough? Questions?
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